Business Website Builders Exposed: The Hidden Downsides of Wix, Squarespace, & Google Sites

In order to survive, every business needs a business website. But just having a website won’t cut it. You want a website that not only looks good, but also helps bring in more customers and clients. That’s where SEO (Search Engine Optimization) comes in, and your choice of website builder plays a big role in this. In this article, we’ll take a closer look at popular website builders like Wix, Squarespace, and Google Sites and how they negatively impact your business’s success. We will also reveal what you should do instead.

Wix, Squarespace, and Google Sites: Are They Good for Business?

The short answer is no, they’re not the best for your business if you want to attract more customers and clients. Let’s break it down in simpler terms:

Website Speed: Your Business's First Impression

Imagine this: a potential customer lands on your business website, and it takes forever to load. Frustrating, right? Slow-loading websites can turn people away. That’s bad for business. Wix and Squarespace websites sometimes struggle with speed, which means you might lose potential customers before they even see what you offer.

Content That Speaks to Your Customers

Think of your business website like a book. If it’s well-organized with clear headings and chapters, people can read it easily. Search engines like Google love well-organized websites because they’re easier to understand. Unfortunately, Wix and Squarespace can make it tricky to organize your content in a way that Google likes. This can affect how well your website shows up in search results when people are looking for your services.

Too Much Code, Not Enough Clarity

Imagine if your business website was a room. Wix fills that room with lots of unnecessary furniture, making it cramped and hard to move around. This “furniture” is like extra code that can slow down your website. When your website is slow, potential customers might leave before they even see what you offer. That’s not good for business.

Getting Noticed by Search Engines Like Google

When someone searches for a business like yours on Google, you want your website to show up, right? To make that happen, Google needs to understand what your business website is all about. That’s called indexing. Wix and similar builders sometimes make it tough for Google to understand your website, so you might end up buried in search results.

Why WordPress Is a Better Choice for Business Websites

Now, let’s talk about WordPress. It’s like a superhero for your business website:

Customization

With WordPress, you can make your business website look and feel exactly how you want. It’s like designing your store with all the freedom in world, instead of being limited to a few options just like Wix and SquareSpace do.

Clean and Fast

Think of WordPress as a clean and well-organized store. Google loves that, and it helps your website load quickly, making a great impression on customers as well.

Easy to Find

When your website is built with WordPress, Google can easily find and understand it. That means more people will discover your business when they search online and you can be presented as a leader in your space.

Mobile-Friendly

Most people use their phones to search for the products or services that you offer. WordPress websites are designed to look great on mobile devices, so you won’t miss out on those customers.

Boost Your SEO

There are tools for WordPress that make it super easy to improve your website’s SEO. It’s like having a marketing expert helping you get noticed online and bring in new leads for your business.

Conclusion

In simple terms, while Wix and Squarespace can get you a website quickly, they’re not the best choice if you want your business to thrive online. If you want a business website that impresses customers, ranks well on Google, and brings in more clients and customers, WordPress is the way to go.

If you’re ready to elevate your business’s online presence, don’t settle for mediocrity. Bypass these pitfalls and contact us to build your WordPress website, implement cutting-edge SEO strategies, and harness the power of online marketing. Let’s work together to take your business to the next level!

Frequently Asked Questions

Why do I need SEO for my business website?

SEO helps your website show up higher in Google search results. When your website ranks well, more people will find your business online, leading to more customers and clients.

Can I use Google Sites for my business website?

While Google Sites is easy to use, it’s not the best choice if you want to attract more customers. It’s like having a basic storefront instead of a fully customized shop.

What's the most important thing to remember about website builders?

Choose a website builder that not only looks good but also helps your business succeed online. Your website is like your online storefront, and you want it to be welcoming and easy for customers to find.